Iphone 12 & Pro

Apple iPhone 12 Range Cases and Covers

The iPhone phenomenon

The numbers speak for themselves. Apple are shipping about 20 million phones a quarter having been in the mobile phone business for less than 5 years. Other smart phone manufacturers (mentioning no names) can only look on with envy. So how is it that Apple can hit that zone of functionality and desirability with so little market experience? Perhaps it is tied up in Steve Jobs' comment "We build the whole widget". He might have been talking about vertical integration of Software and Hardware components but he is also talking about taking responsibility for the whole user experience. So the minor miracle that is your iPhone contains everything you need in a mobile platform, GPS, WiFi, Camera, Media players, a compass the list goes on and yes it is a phone as well. It does what you expect when you expect so it is just easier to use than its contemporaries. The 'i' used to stand for 'internet' back in the days of the iMac, other meanings have been put forward since then, 'individual', 'inspire', 'instruct', but we respectfully suggest that 'intuitive' might be the most appropriate to express why this is such a great product.

So I should buy a case to protect my device?

Of course you must - like we said it is a minor miracle and although Apple may take responsibility for the designing and building they can't take responsibility for the bumps and scrapes of everyday life. And these bumps and scrapes do happen, some commentators reckon up to 25% of mobile devices get broken every year. Remember too that it isn't just the original phone you are risking. You will have loaded it with applications (some of the 500,000 approved by Apple, the app store is a phenomenon in its own right), data (some of your most important information too, phone numbers addresses and so on.) and your pictures and music. Even if you have backed them up you may not be able to get at them straight away - don't the fates dictate that you'll drop your phone half way through a holiday or business trip? We offer cases for all the new iphone 12 range

But why Tuff-Luv?

Because we only use the highest quality materials and craftsmanship in our iPhone covers. Because we know that both style and functionality in the case are both important. Because we are so confident in the quality of our product that you get a lifetime guarantee on Tuff-Luv and 1 year on Alston Craig Range . We appreciate that people use their devices in different ways and our range of covers address many different needs and all in a range of styles from traditional understated through to the positively vibrant.

Our Case Styles?

We have a great range of case style

• Our patented In-Genius style case that offers a wallet incorporated into a flip style case
• Our premium Vintage style leather wallets
• Elegant shell cases covered and skinned to your tastes
• Silicone / gel style cases