Originally designed for school kids, the classic backpack bag is the most utilitarian style bag for the likes of Clara Delavigne to Rihanna. This latest bag trend has now become firmly established on the catwalks from fashion giants like DKNY, Chanel, Louis Vuitton, Donna Karan and Marc Jacobs has filtered through their own take on the accessory favourite from the 1990s.
As we know the fashion wheel keeps turning with inspiration from different decades and in this case it’s the 90s. So all of a sudden the 90s are no longer considered as a fashion faux pas decade but more of a fun time when we weren’t afraid to wear wacky colours and chunky platforms, where pop culture characters ruled like Cher Horowitz in Clueless (who was like, a total betty), and we were all about girl power and raves.
The much anticipated catwalk run for AW14/15 the LFW Moschino showed us, pop culture is back and here to stay so, if you’re going to do anything to celebrate this 90s revival…then get yourself a backpack!
So who else is enjoying this trend you ask? Well the answer is simply EVERYONE.
To the likes of Fjällräven Kanken, Herschel, Asos, Boohoo, Eastpack and Jansport are just to name some of the contenders out there who are looking to take the backpack crown.
What about us?
Our rivals in the backpack race have not disheartened us here at Tuff-Luv! Our selection of rucksacks are the ultimate accessory trend that can hold your tech, make-up bags and books or camera’s all in one go and continue to look fantastic.
The fashion rucksacks are perfect for festival goers, high street shoppers and bloggers and photographers who all need colourful, hands-free style on the go.
Don’t forget the multitude of pockets we have included on these gorgeous bags for all the bits and bobs we need when we are out and about.
Troop bags have always been renowned for their sturdy, heavy and resilient canvas bags. We can now offer you a selection of these incredible bags that offer you a multitude of pockets and compartments for you to keep your gadgets in.
Holiday & Travel
Our Airwego is a Great blend of style and funciton. This cabin approved bag roller bag is small, compact and sturdy to guide you through the airport, and converts in a backpack when required. At a good price point its a cheap yet good quality travel backpack alternative to some of the more expensive Swiss Gear range on the market.